Dec 18, 2020

by The [e-spres-oh] Team

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Word is out. [e-spres-oh] has just launched its first ebook. Why an ebook? In the digital world we live in, it's only natural to have the information you need just a click away. Why a workbook on Digital Innovation? It's our way to make sure that our community of entrepreneurs, business leaders, and innovators is off to a great start when embarking on the software development journey. It's also a token of appreciation for choosing [e-spres-oh] to join you on this journey. Why now? It's the best way to mark the end of another year that was filled with exciting projects and lessons learned.

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In a nutshell, this workbook is a piece of valuable information sprinkled with no-nonsense insights that will paint the bigger picture of what product development entails.

Without further ado, here's a sneak peek into [e-spres-oh]'s “Digital Innovation Workbook. How to Build Successful Software Products. Your Questions Answered. End-to-End.”

Browse through it using the tool below, or download it on your computer.

We hope you enjoy it over a cup of [e-spres-oh], and we can't wait to add another chapter in 2021.


If you are eager to learn more about digital innovation, that means you’re also ready to take your business idea to the next level. Our curious nature makes us ask more questions, and our analytical minds rewire to the point that we come up with a great software solution to your challenge. But given that you, our reader, are on the other side of the virtual page you just flipped, we thought it might be helpful to share some of the lessons we’ve learned over the past decade of building software products. If you’ve worked with us, you’ve learned that we are great listeners. If we haven’t met yet, this workbook will keep you company, as we are quite good storytellers too.

A Tale of No-Nonsense Facts About Software Products

Let us introduce ourselves first: 

[e-spres-oh] noun | \ e-ˈspre-(ˌ)sō  \ plural : n.a (we are one of a kind)

Definition of [e-spres-oh]

1: Pure software and UX/UI design, freshly brewed by applying a product mindset to finely-tuned software projects, and roasted to perfection using a team approach and rapid prototyping.

2. A blend of senior-level engineers and designers and a wide range of technologies leading to cutting-edge solutions to complex digital problems.

Example of [e-spres-oh] in a sentence:

“[e-spres-oh] is a web, mobile, and product development software company that takes on complex digital projects, and whose team is fueled by smart work habits, coffee, and seasoned puns that always bring a kick of great energy.”

Now that we’ve added the most flavorful word to the tech dictionary let us tell you more about [e-spres-oh]’s Digital Innovation Workbook. Its goal is to help you have just the right amount of information before starting a software development project by answering your most pressing questions. We hope to guide you through the whirlwind of complexity that the product world could bring. In a nutshell, the workbook is a piece of valuable information sprinkled with no-nonsense insights that will paint the bigger picture of what product development entails.

We’ve summarized the product development process one step at a time: first, by asking some key questions about your business and listing those that you should ask your tech partner. Second, we’ve detailed the concept of the Discovery Phase, its deliverables, and why this exploratory phase is crucial before further innovation. We’ve explained the roles and benefits of having experienced product engineers and business analysts by your side. We’ve encouraged you to take on your branding and design decisions based on user data. Moving forward to the business aspect, we’ve initiated the hard talk about unexpected roadblocks and how to overcome them, without being influenced by business biases. Last but not least, we made sure that you have a tech dictionary at hand, custom-tailored for your needs, filled with analogies that make tech language easier to understand and digest. You’d be surprised to learn the similarities between “end-to-end testing” (E2E) and a theatre play rehearsal; or why we compare “tech stacks” to modular blocks of an IKEA furniture piece. 

How to Use This Workbook 

Whether you choose to read this book from front to finish, absorbing all its information at once; or if you prefer to skim through the chapters that best suit your current business needs, we hope to place you in a position for success. We understand how busy you are, so we’ve decided to highlight some key takeaways to help you revisit some of the topics in the future. Our main goal is to help you learn while having fun along the way by solving crossword puzzles and brain games that help information stick. 

One thing is universal: the complexities of software are not intended to be fully mastered in one read or in the first attempt at building a software product. Understanding the world of technology is a lifelong journey and requires grit--that’s the beauty of innovation. However, we encourage you to use this book as an ongoing resource for your project’s evolution and urge you to reach out when you need help with something that might not be included in the following chapters. We’ll always have a fresh cup of coffee, time to listen, and best practices from our numerous digital challenges solved.

Who is “we”? It’s the [e-spres-oh] team.

*Photo taken at our Christmas party in 2019*

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If you want to keep up with our mischievous ways of coding and doing fun things with great energy, subscribe to our newsletter stay up-to-date with our LinkedIn , like our Facebook page, talk to us on Twitter or follow us on Instagram (but not in a creepy manner).




Discovery Phase


Product Mindset


Business Mindset


Digital Products

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