Digital Stories

Married to creativity and passion is the fact that most entrepreneurs believe they’ve discovered the “next big thing.” A powerful driver or a potential pitfall, a business idea can quite literally change one’s life forever. But where do we draw the line?

As you try to push a successful product to market, you’ll discover that aligning stakeholders’ expectations, customer needs, financial constraints, deadlines, and tech requirements will often require trade-offs. Most of the time, these “bargains” will mean

In 2016, Ben Horrowitz dedicated a disruptive book to the lack of easy answers in tech entrepreneurship. While other business and management books lured audiences with the illusion of ‘the promised formulas,’ Horowitz dispelled the haze by putting it bluntly: being a tech entrepreneur is hard

When embarking on the development of a software product for your business, on-point decision-making is critical. Setting the right course for your product, pinpointing the needs it answers on the market, thinking about the target it will serve, and setting clear objectives are all crucial to